The State of Review Generation Compliance

Businesses and consumers alike depend on online reviews. Though the way they use them may differ, each has their own reasoning. Businesses need reviews to attract customers, while consumers use them to help decide where to live, what to buy or who to hire. Trust in reviews is a necessity and should reflect the honest opinions of users of that product or service. We will outline some compliance expectations - as well as identify key principles for collecting, moderating, and generating reviews.