The effects of the last year rippled through the multifamily industry in a number of ways. Read about 4 challenges currently impacting the multifamily housing market.
In 2020, long term historical leasing seasonality and industry trends were upended. With the historical trends playbook thrown out the window, it became vital that your property’s marketing could pivot. Being data-driven, we turned to the information to understand demand trends within multifamily housing.
Measuring the effectiveness of marketing can be difficult - and it’s not always clear where you should start. The G5 Essential Marketing Metrics Checklist outlines what you should be measuring, which questions to ask, and tactics that can help achieve your goals.
This bi-annual report takes a look at: Multifamily industry and digital marketing trends; Renters’ online search behaviors and leasing season insights; and Marketing tactics and technology that will take your business to a new level.
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