Designing with Concrete in the 21st Century

This On Demand CEU is a recorded presentation from a previously live webinar event. Concrete is a rather ubiquitous, tested, proven, and versatile building material. It has been used for literally thousands of years to create long-lasting man-made structures of all types, including buildings. Architects in the past few centuries have found it to be an appealing choice to express dynamic and vibrant designs in ways that other materials could not. The ability to structurally reinforce concrete and form it into custom, free-flowing shapes can give it an organize quality that is different from most other materials. This can produce more design freedom and the ability to incorporate unique and custom features into a building as part of the basic construction process.


It is not surprising then that new technologies, techniques, and design approaches have been developed that allow architects to think and design with concrete in ways that are even more creative, structurally efficient, sustainable, and cost efficient. It is also common to couple the technical knowledge of concrete with the ability to design in three dimensions using building information modeling or similar design software to create award-winning and stunning facilities. Some architects even attest that their careers have not only been made possible but flourished through this combination.

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Building Realistic Renders and 4D Sequences of Construction Projects With NVIDIA RTX

Layton Construction, a leading firm in the construction industry, has revolutionized its visualization workflows using NVIDIA RTX 6000 Ada Generation GPUs. These GPUs have empowered Layton Construction to produce high-resolution still images, animations, and 4D sequences that capture every detail of their construction projects with unprecedented realism and efficiency.

Layton Construction’s adoption of NVIDIA RTX™ technology has led to improved project outcomes and client satisfaction by delivering more realistic and reliable visualizations and responding swiftly to client demands.

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Rewriting the Fee Formula: A Smarter Model for Pricing Your Services

This On Demand CEU is a recorded presentation from a previously live webinar event. Are you tired of watching your fees shrink as your expertise grows? Does it feel like the better you get at architecture, the less money you make per project? You're not alone—and you're not stuck.

This webinar challenges the conventional wisdom of hourly and percentage-based fees that most AE firms have been trained to follow. This interactive webinar reveals a more powerful approach to pricing that aligns with the actual value you create for clients, not just the time you spend or the construction costs you influence.

In this 50-minute session, you'll discover why traditional pricing models punish efficiency and reward inefficiency—and learn a proven framework for breaking free from the "efficiency penalty" that's keeping your firm trapped in a race to the bottom. Whether you're a firm owner looking to improve margins, a principal tired of competing on price, or an architect planning to start your own practice, this webinar will fundamentally change how you think about your value and your fees.

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E-book: 6 Lead Generation Myths That Cost You Money

With the explosion of the Internet over the past decade, figuring out online lead generation can be confusing, time consuming and expensive. This e‐book will help you understand how online lead generation works (and how it doesn’t) for home improvement companies, and which channels you need to focus on to be successful!

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Google Best Practices for Home Improvement Lead Gen

Google recently invited Todd Bairstow from Keyword Connects to Google's headquarters in Mountain View, California to talk about Best Practices for Home Improvement Lead Generation. Learn what Todd and Google have to say about the online home improvement world and how you can drive more leads!

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Trends Impacting Affordable Housing: Challenges & Opportunities for Developers

U.S. housing affordability has declined due to increases in home values and rents, prompting the need to build affordable housing supply. To meet demand, it is projected that 2-5 million new units will be needed over the next 10 years. Read more about the current trends, challenges and opportunities.

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Beyond the Numbers: How Benchmarking is Driving Smarter Decisions in Architecture Firms

This On Demand CEU is a recorded presentation from a previously live webinar event. In today’s evolving architectural landscape, firms face increasing pressure from economic volatility, talent retention challenges, and shifting client expectations. This webinar explores how benchmarking empowers architecture leaders to meet these challenges with clarity and confidence.

We’ll walk through key findings from the newly released 2025 Architecture Benchmarking Report, built on real performance data from over 2,000 A&E firms and 46,000 active users. You’ll learn how firms are setting meaningful performance targets, tracking progress, and using benchmarking to guide smarter, faster decisions.

With two years of data, we’ll also explore emerging trends and how leading firms are using insights from tools like BQE CORE to drive measurable results, including higher revenue per FTE, increased profit percentage, and year-over-year revenue growth. Whether your goal is to improve operational efficiency, support long-term planning, or gain a competitive edge, this session will give you a practical framework for applying benchmarking in your own firm.

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The AE Firm Maturity Index: A Roadmap to Sustainable Growth

This On Demand CEU is a recorded presentation from a previously live webinar event. Is your architecture firm operating at peak efficiency, or are you constantly putting out fires? Many firms struggle with inconsistent business development, project bottlenecks, financial uncertainty, and disorganized operations—often without realizing the root cause is a lack of business maturity.

In this webinar, gain a clear understanding of where your firm stands today and, more importantly, the specific steps you can take to level up your business processes, improve efficiency, and drive sustainable profitability. We explore practical, real-world strategies for moving from reactive to proactive firm management, ensuring you’re not just delivering great designs, but also running a thriving, resilient business. Whether you’re a principal, partner, or senior leader in an architecture firm, this session will equip you with the actionable insights needed to build a more predictable, scalable, and profitable practice.

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Taking Your Business to the Next Level with the James Hardie™ ALLIANCE

Learn more about how you can strengthen your business. The James Hardie™ ALLIANCE provides a complete suite of reputation-building tools, including rewards that help you reinvest in your business, expert training that sharpens your team’s skills, and access to better leads – homeowners who value quality.

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Architecture and Engineering Industry Study 34th Annual Comprehensive Report

There are dozens of financial indicators that the industry is improving slowly but steadily, and this report will help firm leaders assess the current conditions and plan for the journey ahead. Take a look at the 34th edition of the Deltek Clarity Architecture and Engineering Industry Study.

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