From consumer pain points to winning strategies, this paper uses homeowner research to map out ways you can help your clients navigate the stress they feel during the homebuilding process.
How Contractors Can Leverage Instagram and TikTok
A social media presence these days is more than a Facebook page. Here are the platforms that are getting attention and how you can use these free marketing tools as significant lead generators.
Culture of Caring
Using creative design solutions and subtle interventions, see how these design professionals are taking on issues such as aging in place and intergenerational living and making a difference for people, place and planet.
3 Tasks to Add to Your To-Do List This Fall
Focus on these three tasks this fall and get a jump start on a more lucrative 2023.
Fall Selling Strategies
Add these sales strategies to your 4th quarter to-do list to increase sales and add projects to your calendar.
Closing Sales with Email Campaigns
Learn the basics of a drip campaign and strategies to keep your prospects engaged and moving toward a signed contract.
Finding the Right Touch Point: How Multifamily Can Meet the Resident Expectations of Renters by Choice
Jamie Gorski, SVP and Chief Experience Officer at GID, discusses meeting the needs of the more affluent renter. Hear her insights and lessons on navigating the changing rental environment and what she has discovered about this demographic that is helping to keep their large portfolio tenanted.
Mixed-Use Rental Development: Attracting Renters By Choice
MFE editor Christine Serlin interviews COO Greg Lamb of Jefferson Apartment Group. Greg shares his expertise on the challenges and problem solving solutions that define mixed-use developments and the lessons learned over his past 30 years in the industry.
Greg recently sold his home to become a renter by choice. Hear why he has chosen this lifestyle and what he knows to be the reasons people choose to rent instead of own.
The Profit Process: Maximizing Results with Consumer Financing
If your clients financing needs are met, you will reap the benefits. And even people with less than stellar credit can get loans. Understanding their options will help you both accomplish your objectives.
A Window Contractor's Guide to Setting Expectations
Setting expectations will create a smoother transaction in the long term. Here are the things you should be very clear about upfront.