Marketing to Hearts, Not Businesses

Marketing has never been more complex. In today's rapidly evolving business landscape, marketing needs to be more than selling products or services—it's about connecting with people on another level. Today's business customers increasingly bring their emotions, desires, and unique perspectives into the workplace. In this white paper, we'll explore why marketing to hearts, not businesses, is crucial for success in the B2B realm, especially with the rise of millennial buyers.

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The Streamlined Smart Home: Why Builders Need a Simplified Approach to Connected Living

As homeowners increasingly demand smart features that offer comfort, convenience, and control, builders face mounting pressure to deliver tech-forward homes. From compatibility issues to long-term maintenance concerns, the process is often more challenging and costly than it should be. Read more about a streamlined solution that reduces complexity, enhances integration, and improves the homeowner experience.

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Plotting Growth: GIS Software for Informed Decisions

From small homebuilders to large-scale master-planned communities, GIS software is a game-changer for developers. GIS ensures that all stakeholders have a clear understanding of a property and its potential, offering builders enhanced data visualization, analytics, and decision-making capabilities.

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Secrets of Multiplying Home Remodeling Profits

Simply adding kitchen and laundry room appliances to your project quotes keeps your project moving and your profits climbing.

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Frigidaire Remodeling Solutions

Frigidaire and Electrolux fits the demands of today’s consumers by offering a range of kitchen packages that meet every type of need and budget.

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Demystifying Smart Energy for You, Your Team, and Your Customers

Internet-connected energy management solutions like smart electrical panels and thermostats are part of a growing category of home building products aimed at optimizing energy efficiency.

In this BUILDER Session, hear more about different types of energy management solutions, along with insights into what buyers are willing to pay for.

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Beyond Code: Managing Moisture Risk in Modern Residential Construction

In this BUILDER Session we explore how builders can reduce moisture-related issues through better planning, installation practices, and trade coordination. Builders Jimmy Tanghongs and Walt Tomala share real-world strategies for creating more durable, high-performing homes while balancing budget and schedule demands.

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Revolutionizing the Internet Service Provider Business for Multifamily Buildings

High-speed, reliable Internet connectivity is a crucial amenity for residents. Building your own fiber internet netwok puts you in full control of the internet in your multifamily buildings. The investment will quickly pay for itself, creating an ongoing revenue stream.

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Reaching New Heights In Cladding

This video is recorded from a previously live webinar event. Labor shortages, rising building materials costs, and staying on schedule are just a few of the hurdles builders and remodelers are navigating today. Andy Soloman, Director of Training at Associated Materials, demonstrates how Alside’s award winning and innovative composite cladding can help to alleviate these challenges.

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The Data-Driven Foundation: Leveraging GIS for Smarter Residential Land Evaluation and Development

Before ground is officially broken on new residential developments, civil engineers and developers must navigate a complex set of unknowns. There is pressure to build stronger, more sustainable communities faster - and the success of these projects is dependent upon considerations such as soil stability, site drainage, and existing infrastructures.

The usage of Geographic Information Systems (GIS) to answer questions is becoming increasingly common. Modern GIS platforms are reshaping how land is evaluated and engineered by centralizing data layers into a single interface to enable faster due diligence, more accurate site assessments, and smarter planning.

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